Values with Impact. Our core values

We make the positive difference. With banking services that are guided by clear values.

Values are the key to our success

In addition to our expertise, prudence and the combined efforts of all our employees, it is above all our corporate culture - clear values guiding our actions - that plays a key role in our success.

These points of reference were not only factors for success in the past, they also point the way to a promising future.

We are therefore convinced that our approach to value-based banking will continue to make a positive difference in the world of tomorrow.

Values with Impact

We want to drive our customers' business ahead whatever situation they may be in. Our new brand identity encapsulates this approach.

Our mission statement provides orientation.

Our society and the markets we operate in are developing at an increasingly rapid pace. We are actively meeting these challenges and using them as an opportunity to drive the development of our company forward.

We have therefore initiated a focused transformation process to make Helaba fit for the future in business, organisational and cultural terms.

Our mission statement paves the way for this and helps us to position Helaba to the outside world.

Our values-oriented Helaba DNA forms the basis for this. With this common understanding in mind, we are able to focus on the big picture.

Our mission, vision, and core values communicate this approach.


Simply a good bank.

Our mission defines the essence of our business objectives and remit:

  • To provide innovative and tailor-made solutions as a reliable partner.
  • To work hand-in-hand with the savings banks to strengthen Germany as a business location in the long term.
  • To combine profitability with making a positive contribution to society as a whole.
  • To be a good and motivating employer for all our staff.

Values with impact.

Our vision expresses what we want to achieve in the long term:

  • Applying our values to make a positive difference, also in the world of tomorrow.
  • Creating the foundation for honest success with good solutions.
  • Supporting our stakeholders and advancing their interests.
  • Demonstrating a willingness to change in order to actively shape our future.
  • Consolidating our position as a leading bank for savings banks and for national and international customers.

Our internal compass, the core values we believe in, represent the way we want to achieve our goals and work together. This includes principles such as reliability, focusing on the customer and enthusiasm for our business.

People with impact

Five employees show us how they fill Helaba's new Claim - "Values with Impact" - with life.

Our core values


  • We keep our promise to deliver quality, even in difficult times.
  • All our decisions are transparent and follow clear rules.
  • With our values and a proven business model, we ensure continuity.
  • At the same time, this forms the basis for partnerships based on trust.

Focusing on the customer

  • We win over customers thanks to our local presence, efficiency and innovative solutions.
  • We always focus on the needs of our clients.
  • We invest time to gain a thorough understanding of our customers' individual requirements.
  • Long-term and, above all, mutual success is always our goal.

Enthusiasm for our business

  • We are motivated by the recognition of our achievements and taking pride in our values.
  • It is important to us to effectively support projects with our know-how.
  • A result is only good if it represents a “win-win” for everyone involved.
  • We are always willing to go the extra mile.


Ecological and social responsibility is an integral compo­nent of our business strategy.

Further Stories

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