Social media has become a key element of our corporate communication - and therefore an integral part of the bank's communication strategy - in recent years.
In order to provide both the Communication team as well as Helaba's staff with some guidance, we published the first version of our Social Media Guidelines back in 2016. Now, in this second edition, our goal is to provide members of staff with even greater confidence in their activities as well as to encourage them to participate in social media networks.
Here, we give answers to all important questions and present some positive examples from Helaba's social media presence.
Julia Himbert and Marco Pfohl are the heart and soul behind our social media activities.
You want to make sure you don't miss any news from Helaba anymore? Then become part of our social media network.
We post the latest studies from our Research division, news and stories from the bank, interesting news from ongoing trade fairs and invite you to participate in local events.
If you click this button, your personal data will be transmitted to Twitter. Do you agree?Data protection of Helaba on social media I agreeI do not agree
Wenn Sie diesen Button anklicken, werden Ihre persönlichen Daten an YouTube übertragen. Sind Sie damit einverstanden?Data protection of Helaba on social media I agreeI do not agree