Strategy and Objectives
We are actively shaping the transformation of the financial sector. In doing so, we consistently align our development with the needs of our customers, partners and staff. We focus on three key areas of activity:
1. Diversify our business model more broadly and sustainably
We are continuously developing our business model and tapping into new market potential, products and business areas.
Sustainability is a key driver of growth in this regard: By expanding our range of services, we support our customers in their transformation whilst simultaneously creating a balanced and sustainable revenue base.
One of the major challenges in Germany is financing the transformation. We have the expertise to offer forward-looking solutions for both businesses and the public sector.
Thomas Groß
CEO
2. Modernising IT and shaping ecosystems
Modern technologies are a key factor for future success. That is why we are making targeted investments in the further development of our IT landscape and in innovative digital solutions. With a group-wide digital and AI strategy, we are boosting efficiency, creating new customer experiences and developing forward-looking platforms and ecosystems.
By collaborating with start-ups and technology partners, we are rapidly putting innovations into practice.
AI is the transformative technology of our time. For us at Helaba, it is a strategic tool for further developing our business model, rethinking processes and expanding our customer-centric offering. In this way, we create value for the entire Helaba Group.
Philipp Schwaab
Chief AI Officer of the Helaba Group
3. Enhancing staff development and employer appeal
Our staff are the key to our success. That is why we promote a corporate culture that places diversity, collaboration and individual development at its heart.
Modern working models, flexible working arrangements and a wide range of training opportunities create an attractive working environment in which talented individuals can realise their potential and play an active role in shaping Helaba’s future.
Anyone who joins us never stops learning. Through our learning platform and mentoring programme, we support people over many years. Passing on knowledge from experienced colleagues is part of what we do.
Dr Stefan Brügmann
Head of Human Resources and Legal Affairs
Facts that define us
205 billion
Euro We manage total assets (as at 30 June 2026).
18
Branches in Germany and abroad form part of the Helaba Group.
40
% of all German savings banks are partners of Helaba.
LET’S ACHIEVE MORE TOGETHER!
We are convinced of the added value of working together – on a personal, regional and global level. And we are convinced that long-term success can only be achieved by working together. This is the message behind our campaign, through which we share success stories about transformation, social responsibility and partnerships.
Achieve more together!
Driving transformation forward.
Transformation is the project for the future of society as a whole.
Only when we all focus together on a common goal can sustainable growth and economic stability be achieved. For this to succeed, the modernisation of infrastructure, digitalisation and the integration of AI are just as essential as openness to change and long-term thinking. We stand by our customers to enable them to implement these changes successfully – in a solution-oriented and responsible manner.
Achieve more together!
Creating value for society.
When economic success and responsibility go hand in hand, added value is created for everyone.
We regard it as our social responsibility to ensure that our business activities are successful. After all, those who drive progress and growth can, at the same time, promote stability and social cohesion. We support people in the arts, culture and sport, and promote social and charitable engagement – with the
aim of strengthening the common good and enabling participation for all.
Achieve more together!
Creating success stories.
Great ideas start with sitting down together as equals.
It is working together that makes all the difference and enables us to achieve our goals, share our successes and grow together. Together with our clients, we develop forward-looking strategies and solutions for their projects. This fosters long-standing, trust-based partnerships in which ideas become success stories.
A partner who understands your goals and thinks ahead with you for the long term. Whether you are a corporate client, a local authority, a municipal utility, a savings bank or an institutional investor: if you want to shape the future, you need a financial partner who thinks alongside you and works with you to structure financing solutions.